What does it take to succeed in mobile marketing? If a new ad banner is working well and driving high quality users to our app, we can get validation of our success in real time.
Big fish games client install to other drive tv#
A marketer would spend a small fortune on TV advertisements and hope that someone in a relevant market might see the ad. In the pre-digital era, a common saying was that, "half of all marketing spend is wasted, we just don't know which half". What do you like most about mobile marketing? In less than a year, we managed to onboard dozens of new marketing channels which provided not only profitably ad traffic for Groupon, but important learnings that helped all of our other clients as well. I was fortunate that one of my early clients, Groupon, essentially gave Fiksu a free hand to test new channels to see if we could find networks that worked well for them. My job was to test new ad products and see where we could profitably invest marketing budgets. The company had developed some algorithms for optimizing campaigns on AdMob and other CPC ad networks.įiksu was trying to predict click-to-install conversion rates while also trying to onboard new clients to test out these algorithms. Fiksu was founded by a professor of mathematics from the University of Massachusetts, with a data-focused approach to marketing.
My first job out of college was as a client performance manager for a small mobile app marketing startup called Fiksu.
How did you get started in mobile marketing?
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